The Wine Blogger

Wine communication today is no longer based solely on communication managers or sommeliers and oenologists, but extends to other now fundamental figures: wine bloggers. Consulting the web is now daily practice and it is the most immediate point of contact with the public: this is how these figures manage to be found to present and review good wines and wineries. Wine bloggers dispense advice: they are profound connoisseurs of wineries, wine shops and wine producers and are always up to date on the matter. At the same time, specialized magazines and websites were born that deal with wine and allow you to know in detail places and flavors not to be missed. The strengths are certainly the proximity to the public, the establishment of a relationship of trust and the construction of a high level of credibility. All this makes consumers attracted and fascinated to the point of choosing wines and wineries based on their recommendations. For this reason, more and more companies are looking for strong collaborations with this type of professional figures.