The Hospitality Manager

It has the role of hospitality in the cellars. Its main task is to accompany visitors along experiential paths in order to make the wine and the company that produces it better known. It deals with the selection of the right customer target and offers an immersive and engaging experience within the wine-growing environment. Through his guide, visitors can learn about company values and production techniques, carry out tastings and learn about the characteristics of the wine. The Manager, through the tours, has the task of conveying and communicating the company brand in the best possible way and increasing sales within the wine shop. He has knowledge of the world of food and wine tourism in order to intercept the right flow of visitors and works in contact with agencies and tour operators . In addition, it must necessarily know several languages in order to accommodate a varied audience. It can also take care of organizing events on site and tasting evenings where, sometimes, it is also necessary to have knowledge of winemaking techniques.